The image shows five team members from Coles, who work in various areas such as supermarkets, liquor, distribution, and corporate SSC functions. They are all smiling and come from diverse backgrounds.

About Coles Group

A group of five team members, three females and two males, are celebrating pride with colorful balls in the air. They are all smiling and looking up at the balls with amusement

Coles is one of Australia’s leading retailers, with an extensive footprint of over 1,800 retail outlets nationally. We employ more than 115,000 team members, engage with more than 8,000 suppliers, and we welcome millions of customers through our store network and digital platforms every week.

We are one of Australia’s largest employers and our workforce includes in store, corporate, manufacturing, distribution, and fulfilment. Our team members reflect the diverse communities in which we operate and we strive to make Coles a great place to work.

Our Strategy
Our vision is to become the most trusted retailer in Australia and grow long-term shareholder value.

Our purpose is Helping Australians eat and live better every day.

Our priority is to provide leading food, drink, and home solutions that are delicious, sustainable, and healthy for our customers every day, both in-store and online.
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Our Values

Our values drive how our team of more than 115,000 team members work together and show up, and they shape the culture that we aspire to. They guide our decisions, how we serve our customers and the communities that we work in every day.

It’s important that our values represent the voice of our team members, which is why we've co-created them by our people for our people, with our diverse teams across all areas of our business.

Our values, known as the 4Cs, are unique to us. They represent the best of us today and inspire us to be better tomorrow.  Our 4Cs are what makes us proudly Coles.
Circle containing text of the first C - Care

Care

for each other 
We care about the person behind the badge, we seek out and listen to different points of view, and we say thanks and appreciate each other often.
Orange circle containing text of the second C - Courage
Have Courage
to make the right choices
We speak up if things don't seem right, are bold and take on the challenge, and we recognise mistakes to find ways to improve.
Circle containing the third C - Customers

Deliver for
Our 
Customers

We ask questions to learn more about our customers needs, we find ways to exceed our customers expectations, and we respond promptly to customer needs to always build trust.
Purple circle representing the fourth C - Create

Create

for the future
We make choices that benefit both today and tomorrow, we try something new and fun with it, and we invest in our growth and the growth of others.

Our Brands

Coles Group

Bringing together some of Australia’s most loved and trusted brands to deliver exceptional value, innovation, and convenience to millions of customers every day.
5 Coles team members celebrating pride with colorful balls

Coles Supermarkets

With over 800 stores, Coles Supermarkets are woven into everyday Australian life.
Coles team member picking up her child as he places his backpack in the boot of the car

Coles Local

The neighbourhood supermarkets designed to serve local tastes and communities.
Two Coles team members walking along the beach collecting rubbish to support the community

Liquorland

Making it simple and convienient to shop a wide range of local and imported drinks.​​​​​​​
5 Coles team members celebrating pride with colorful balls

Swaggle

Your partner in pet care, offering trusted brands, tailored products and expert advice.

Hear from our Team Members

Watch our team members share what our values mean to them.
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Life at Coles 

A group of five team members, three females and two males, are celebrating pride with colorful balls in the air. They are all smiling and looking up at the balls with amusement

Diversity and inclusion 

We’re all different, and proud to be. Because we know our differences set us apart – and can also bring us together.
Coles team member picking up her child as he places his backpack in the boot of the car

Rewards and benefits 

We ask our team members to give it their best, so it’s only right that we do the same when it comes to their benefits. 
Two Coles team members walking along the beach collecting rubbish to support the community

Community and sustainability 

We’re making progress when it comes to finding ways to sustainably feed more Australians – and in other areas too.