Coles Group logo
Coles Group logo
First Choice employee serving a customer
Job compeltion image

We're sorry… the job you are trying to apply for has been filled.

But you might be interested in these jobs:

A day in the life

Learn what being at First Choice Liquor Market is like
Two female first choice liquor market store managers interacting in store
Loading...
My names Amy. I’m currently a full time Store Manager at First Choice Liquor Market and I’ve been in the Liquor industry for about 11 years now.

I started as a casual, while I was studying, and I just really enjoyed it and eventually moved into part time and then eventually became a Store Manager. And then from there, I’ve moved stores from a Liquorland to a First Choice. I’m now taking on more and more opportunities.

Managing rosters, stock auditing, managing the team, facing up the store, serving customers – most importantly and merchandising as well, which is extra important at a First Choice Liquor Market as it’s such a large store. It’s a challenge, but I really enjoy it.

Serving customers, it’s not just a quick in and out shop, they really come in to get some advice.  I have a real passion for wine, in particular, and so I love to help them make their selections and provide any recommendations. And having the customer come back due to my service – really love making a difference.

The impact that I have on my team and the way we work together, and how I support their development through training and coaching and support. I’ve had a few team members, in particular females, who’ve now gone on to become managers and move stores and that’s something I’m really proud of, because their development is important to me, just like mine is.

Recently, I just went to Tasmania for a month to take part in the acquisition to help open 20 new stores, which was jus an amazing experience and something I never imagined that I would do.

Just didn’t realise how many pathways and opportunities there are in Coles Liquor Group. And for me, I’m so happy that I made the choice and I’m looking forward to continuing to grow and develop and make a difference in my profession.

A very simple word. Yes. Say yes. I said yes to the things I never thought I was dreaming of doing and it’s gotten to a place that I didn’t imagine, but I couldn’t see myself doing  anything else now. So, if you’re thinking about it, I say go for it. You never know where it could lead you.

Life at Coles

See more

Our recruitment process

Learn about our process, and some hints and tips for a great application.
Learn more

Rewards and benefits

We offer a range of awesome benefits and rewards for our employees.
Learn more

Diversity and inclusion

Coles prides itself on being Better Together by building a diverse and inclusive workforce.
Learn more

See more
img1
Search and apply
Coles group logo – Careers homepage
800 Toorak Rd, Hawthorn East VIC 3123

follow us

Copyright © 2025 Coles Group Limited
ec84fc702d564a409712b79e8b5303e7